Selected Stories

Jascha Straub is the link that connects Bugatti’s customers to its customization process, for the most direct bespoke buying experience.

Highly exclusive, distinctive and high-performance. At “The Quail – A Motorsports Gathering” in California in summer 2019, Bugatti presented another project reflecting its excellent coachbuilding expertise: the Centodieci.

With the presentation of the Bugatti Bolide last autumn, the French luxury brand Bugatti unveiled its most extreme car to date.

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit.

Extreme, uncompromising, contemporary. What shapes the design of the most radical hyper sports car in recent Bugatti history? 

Bugatti has always stood for exclusive hand craftsmanship. How the Macaron, the emblem on every Bugatti radiator is handcrafted.

Bugatti and Buben&Zorweg: two fascinating brands embark on a journey together – kindred spirits with very high standards in terms of design, technical perfection and accomplished craftsmanship.

Design team under Achim Anscheidt increasingly utilizes hyper-realistic 3D development.

Bugatti designer Frank Heyl talks about the Chiron Pur Sport and Chiron Super Sport 300+.

Deputy Design Director Frank Heyl lives and breathes design and speed

For more than 110 years, Bugatti has stood for exceptional vehicles, technology and design. Added to this now is outstanding trade fair presentation.

Ettore Bugatti developed wheels made of aluminium for the first time over 95 years ago