Selected Stories

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s.

The Ettore Bugatti Lifestyle Collection has a new face.

Under the motto of “The Blue of Tokyo” Bugatti celebrated the inauguration of its new showroom in the Japanese capital on Tuesday evening.

Bugatti’s film celebrating the 10^th anniversary of the Veyron 16.4 and the presentation of the 450^th and final vehicle in March this year has won a Silver Dolphin at the 6^th Cannes Corporate Media & TV Awards 2015.

Thursday night, Bugatti celebrated two premieres: The dealer partners of the French super sports car brand in New York City and Miami, Manhattan Motorcars and Braman Motors, opened the first showrooms in the world with the new brand design developed by Bugatti for its dealers.

A unique show car makes its world debut: Bugatti has transformed its Bugatti Vision Gran Turismo from the virtual world of bytes and pixels into a real carbon-fibre racer specially for the 66^th International Motor Show (IAA).

Bugatti fans, petrol heads and gamers have reason to look forward to the 66^th International Motor Show (IAA) in Frankfurt. Specifically for the motor show, Bugatti has transformed a virtual project into tangible reality.

ollowing the sale of the 450^th and final Veyron this spring, Bugatti is embarking on a new chapter in its corporate history which is to reach its climax with the presentation of the next Bugatti super sports car.

Bugatti is set to stage a parade of special vehicles from its history as part of this year’s Monterey Car Week (10 to 16 August).

French luxury car manufacturer Bugatti, which two years ago launched its own men's and women's clothing and accessories collections, is kicking off the summer with the launch of a new pop-up store in Porto Cervo, Italy, inside the Harrods Prestige Village.

The renowned French company association Comité Colbert has decided to adopt the luxury car brand Bugatti as a new full member as of 1 July 2015. Since its foundation in 1954 the main objective of the Paris-based organisation is to promote the “Art de Vivre” of French luxury brands and associated cultural institutions on an international level. Bugatti is the first car manufacturer to be nominated as a full member.

Oliver Winkes has been named as new Head of Marketing at Bugatti Automobiles S.A.S. The manager took up his new position at the French luxury brand on 1 June 2015. He will be responsible in future for the collective marketing activity of the brand across the world.