Bugatti Announces Partnership with Asprey London

With the new shareholder structure and leadership team, BUGATTI is well set for the future. Bugatti Rimac’s new CEO is the inventor, entrepreneur and electric technology expert @MateRimac. He has not only a lot of respect for the BUGATTI brand, but also a lot of plans for it. Being a car guy since he was born and a BUGATTI fan since he saw the VEYRON in the Volkswagen Forum in Berlin in 2002 for the first time, he has become a huge admirer of the brand: “It is incredible what BUGATTI has achieved within those 16 years, since the first VEYRON came out: The level of quality, the design, the performance and the performance enhancements. This is truly unique,” he raves. Being broadly known, that in the long run the combustion engine won’t survive and more and more countries are setting termination deadlines, BUGATTI is working on alternative options. And although Mate Rimac does not want to talk about future plans yet, he has not explicitly excluded the combustion engine in the next BUGATTI hyper sports car, but considers fresh approaches and new, unique features. One thing though is non-negotiable for him: “It is absolutely clear that the BUGATTI quality and what the brand stands for needs to remain, in fact, needs to be expanded. The incomparability of performance, luxury and sophistication of BUGATTI’s craftsmanship will definitely continue. We actually plan to advance it further,” says the passionate engineer. For a more detailed review please check out this video message in the Newsroom. For more details: https://newsroom.bugatti/ Article: Tour d´horizon de l´année 2021 – Bugatti’s Record-Breaking Year #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIRIMAC #MateRimac

The most successful automobiles in the world combine cutting-edge technology with unique, elegant designs. One of the very few designers who could create both would turn 113 today: Jean Bugatti, or as he was originally baptized, Gianoberto Maria Carlo Bugatti. Ettore Bugatti’s eldest son was born in 1909 and grew up in Molsheim. He loved observing the father and his draftsmen designing and developing and often secretly ran through the production facilities as a young boy watching the drawings turning into cars. Cars were Jean’s passion, the faster the better... and testing one of his latest creations, a Type 57 tank-bodied-Le Mans race car, was his fate. He died at the age of 30 in a car crash avoiding a cyclist. Until then the charming, multilingual, talented designer had already left enormous footprints in the automotive world with iconic automobiles such as the two-tone coloured coupés from the Type 50s series, the Type 41 Royale or Type 57 SC Atlantic, the most expensive collector’s car in the world. Only four of this coupe with flowing forms and a unique riveted fin, sitting almost flush to the road beneath it, were ever built. One of them, his personal and all-black Atlantic disappeared in WWII and served as role model for BUGATTI’s LA VOITURE NOIRE presented 2019 at the Geneva Motor Show and completed and delivered two years later to its proud owner. Jean's presence remains strong within BUGATTI and the wider automotive industry to this very day as his four-wheeled marvels live on. For more details: https://newsroom.bugatti/ Article: Bugatti Celebrates Jean Bugatti's Birthday #BUGATTI #BUGATTINews #BUGATTINewsroom #JeanBugatti

BUGATTI’s position as the leading manufacturer of hyper sports cars continues to flourish, following the most successful year in the company’s modern history. During 2021, 150 customers ordered and personalized a hyper sports car from BUGATTI – 60 % of which were completely new to the brand. Production slots for the ground-breaking CHIRON have now all been assigned. And all 40 units of the most extreme BUGATTI ever – the BOLIDE – were allocated just two months after its unveiling at The Quail Motorsports Gathering in August in California. Deliveries of BUGATTI hyper sports cars continue around the world, with many notable highlights. Among those delivered in 2021 were the first CHIRON Super Sport 300+ – an edition of just 30 units commemorating BUGATTI’s record-breaking 304.773 mph run – and LA VOITURE NOIRE, the one-off bespoke haute couture automotive masterpiece shown at the Geneva Motor Show 2019. All remaining units of the DIVO, a reinterpretation of Bugatti’s coachbuilding heritage, were also delivered to their new owners. Through the new shareholder structure and lean executive team - composed of @MateRimac as CEO of Bugatti Rimac, Christophe Piochon as COO of Bugatti Rimac and President of Bugatti Automobiles and Hendrik Malinowski as managing director for sales and marketing at Bugatti Automobiles - BUGATTI is well positioned for a strong and auspicious future. For a more detailed review please check out this video message in the Newsroom. For more details: https://newsroom.bugatti/ Article: Tour d´horizon de l´année 2021 – Bugatti’s Record-Breaking Year #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIRIMAC

Happy Holidays from the BUGATTI Newsroom! 2021 has been a memorable and successful year for BUGATTI. We have achieved a record number of order intakes and deliveries and set the path for a promising future through a new shareholder structure and leadership. Never before in our history has BUGATTI offered a wider spectrum of performance. On the one hand there is the CHIRON Super Sport: Bugatti's ultimate Grand Tourisme and the fastest production car in the world with a top speed limited to 440 km/h. On the other, the CHIRON Pur Sport: a true thoroughbred yearning for corners and the most agile BUGATTI of the modern era. We are looking back on 2021 with pride and would like to thank everyone for their support who accompany us on our exciting journey. Your praise helps us live up to our founder Ettore Bugatti's motto: "If comparable, it is no longer BUGATTI". We wish you a very happy and relaxing holiday season. Vive la Marque! For more news: https://newsroom.bugatti/ #BUGATTI #BUGATTINews #BUGATTINewsroom #SeasonsGreetings #MerryChristmas #HappyHolidays

Meet the CHIRON Pur Sport ‘Grand Prix’! BUGATTI owners have a distinct taste when it comes to configuring their hyper sports cars, and so naturally, BUGATTI has developed broad expertise when it comes to turning its customers’ ideas into innovative designs both outside and inside their future cars. BUGATTI has now gathered this expertise to set up the bespoke customization program: ‘BUGATTI Sur Mesure. Translated as “tailored”, BUGATTI Sur Mesure builds upon our brand’s distinguished history of coachbuilding, one of a kind paint finishes, handcrafted interiors and embroidery - gathering the collective expertise of the BUGATTI design and engineering team to form a brand-new program to meet growing customer demand for an ultra-customized product experience. The first customer project under BUGATTI Sur Mesure will be a CHIRON Pur Sport inspired by the brand's 20^th-century heroics of renowned racing driver, Louis Chiron. He is not only the eponym to our current model line but also one of the most successful racing drivers of the early 20^th century. In 1931, he won the French Grand Prix at Montlhéry in his Type 51 – an enhanced version of the legendary Type 35 – together with the equally brilliant Achille Varzi. The number 32 was resplendent in bold letters on their racing car, and will now once again adorn the CHIRON Pur Sport ‘Grand Prix’. The EB insignia is not only the initials of our founder Ettore BUGATTI, but when joined together they create a unique pattern only our brand can offer. Their lineup on the exterior and in the door panels accentuate the CHIRON Pur Sport’s dynamic proportions. For more details: https://newsroom.bugatti/ Article: ‘Bugatti Sur Mesure‘: Official Customization Program Begins With Bespoke Chiron Pur Sport #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTISurMesure #CHIRONPurSport #GrandPrix

BUGATTI is proud to announce the opening of another dealership in its active Middle Eastern market, this time in Riyadh, the capital of the Kingdom of Saudi Arabia. The showroom at the I Mall of Riyadh’s Al Nakheel district is covering an area of 250 sqm following BUGATTI’s emotive showroom concept designed to reflect the core values and history of the brand and its products. Upon walking into a Bugatti showroom, the customer instantly feels what makes the brand so special: State-of-the-art digital technologies, high-quality materials, paintwork, carbon and leather patterns and a lounge area, customers can withdraw to – just as in the Remise Sud at the brand’s headquarters in Molsheim, France. @kosta_psarris_bugatti, Regional Director of BUGATTI Middle East and Asia: “We are very happy to celebrate the grand opening of our first showroom in the Kingdom of Saudi Arabia. We have so many passionate and loyal customers in Saudi Arabia whom we finally can welcome in a proper BUGATTI home and make them feel part of the exclusive BUGATTI community.” @samacoksa’s Automotive’s Chief Executive Officer Mohammed Raffa expressed his happiness by stating how thrilled they are to announce the opening of one of the world’s largest Bugatti showrooms in the Kingdom of Saudi Arabia. In continuation of the celebration, BUGATTI premiered at the @carshow_sa as part of the @RiyadhSeason 2021 from the 18^th of November to the 28^th of November, during which the visitors had the opportunity to gaze at the French luxury brand‘s most recent models, the CHIRON Super Sport, the CHIRON Pur Sport and the BOLIDE. For more details: https://newsroom.bugatti/ Article: Bugatti Riyadh Becomes Marque’s Newest Middle Eastern Showroom #BUGATTI #BUGATTIRiyadh #RiyadhCarShow2021 #RiyadhSeason #SAMACOAutomotive #CHIRON #BOLIDE