Molsheim goes Tokio: Bugatti eröffnet neuen Showroom in Japans Hauptstadt

Molsheim comes to Tokyo! The newest official @Bugatti showroom opens in Tokyo bringing hyper sports car enthusiasts a piece of Molsheim to the Japanese market – coming at the perfect time after the Chiron was granted homologation in Japan in 2020 allowing Bugatti owners to be able to fully enjoy their cars on Japanese roads. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The new Bugatti Tokyo Showroom is opening on a specially selected date – the 16th of April, or 16/4, inspired to reflect the Chiron’s W16 four-turbo charged engine – the Bugatti Tokyo site is based on the latest showroom standards of the French luxury marque in Japan, and one of the first in the world to be designed around Bugatti’s new visual identity. The iconic Bugatti name is presented in white typography against an anthracite background on the exterior wall, while the showroom proudly showcases a rare-to-see Chiron through its window. Visits are by appointment only and are held on an exclusive, one-to-one basis to ensure an intimate, discreet and COVID-safe experience for customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yuta Kasai, Managing Director at Sky Group, added: “It is, without doubt, one of Sky Group’s greatest achievements to meet Molsheim’s requirements and to be chosen to represent the legendary French marque that is Bugatti. And of course, what makes the opening of the Bugatti Tokyo showroom even more exciting is that the full PHP homologation of the Chiron has been met, with Japan being the first country to have that certification in all of Asia. Everyone at Sky Group thrives on the challenge of meeting the needs of the most discerning customers and is looking forward to bringing our passion, energy and integrity to Bugatti.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The new showroom is located at 5 Chome-10-37 Minamiazabu, Minato City, Tokyo 106-0047. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For more details: https://newsroom.bugatti/ Article: Molsheim comes to Tokyo as Bugatti opens new showroom in Japanese capital ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIChiron #Chiron #Tokyo #Japan #SkyGroup #Minamiazabu #Minato #MinatoCity #BUGATTITokyo

Following his recent drive in Los Angeles for @robbreport, Viju Mathew @viju5000 wrote a review of the Chiron Pur Sport, which is featured in the April 2021 print issue of Robb Report. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “What’s perhaps most amazing about the 2021 Chiron Pur Sport, as with the base Chiron and the Veyron before it, is its unfussiness and ease of use – the refined, comfortable car-ness of the experience.” He further states: “With 1,500 hp and a focus on more agile handling dynamics, the new Bugatti Chiron Pur Sport is pure terror for other, lesser hypercars. […] As with all things Chiron, the top-end figures are ludicrous – if not downright felonious – to consider in street-legal contexts. But the Pur Sport is designed for driver engagement even at slower speeds.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Chiron Pur Sport designed for lateral acceleration has been built in the Atelier in Molsheim in the Alsace region of France since fall 2020. Only 60 vehicles at a unit price of 3 million euros (net) will be made. The majority will be delivered to their owners this year. ⠀⠀⠀⠀⠀⠀⠀ Photo: @robbricedesign ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For more news: https://newsroom.bugatti/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIChiron #Chiron #ChironPurSport #PurSport

Beauty comes from simplicity and purpose. Car design is where art meets engineering. The design principles of the Bugatti Chiron Pur Sport stay true to its very core, every element is there for a reason, a redefinition of beauty. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @Frank.Heyl, Deputy Design Director at @Bugatti, explains the key to his work: “When designing the Chiron Pur Sport, the focus was on technical demands to such an extent that it was crucial to establish a symbiosis between design and technology. There were huge requirements in terms of what the hyper sports cars had to be capable of,” says Frank Heyl. “The aesthetics of the Pur Sport in return come from function and the ultimate function here is performance, therefore the Pur Sport is perfectly meeting the essence of our design ethos ‘form follows performance’.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the Chiron Pur Sport, Bugatti has consistently pursued the goal of lateral acceleration. It is a radical and extreme development approach. The Chiron Pur Sport is the perfect hyper sports car for drivers who want to achieve total harmony with a bend when cornering. Only 60 vehicles at a unit price of 3 million euros (net) will be made. The majority will be delivered to their owners this year. ⠀⠀⠀⠀⠀⠀⠀⠀ For more news: https://newsroom.bugatti/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIChiron #Chiron #ChironPurSport #PurSport #design #beauty #aesthetics

The European Roadshow continues in Belgium for @BugattiBrussels. @StephexStables being amongst the most beautiful stables in the world and located in the suburbs of Brussels offered the ideal backdrop to welcome @Bugatti customers and new prospects to test the Chiron Sport and Pur Sport. Also on display, the Chiron Sport “Les Légendes du Ciel”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “In Stephex Stables you will find the most title-winning horses in the world of jumping. For us at Bugatti Brussels it was the best place to host our clients, a place where passion, power and excellence are key words. We are beyond proud to present these three iconic models of the Chiron family here”, explains Bernard van Bellingen, Brand Manager at Bugatti Brussels. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Bugatti Brussels as part of the D’Ieteren Group has been the official Bugatti dealer partner in Belgium since the beginning of the French luxury brand’s modern era. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pictures @fabricedebatty ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For more news: https://newsroom.bugatti/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIChiron #Chiron #ChironPurSport #PurSport #ChironSport #LegendesduCiel #BUGATTIBrussels #StephexStables #Brussels #Belgium

A combination of tenacity, dreams and boundless passion always prevails. No one knows this better than Romano Artioli. For decades, the Italian had dreamed of a modern super sports car – and this is what led him to revive the dormant @Bugatti brand. In 1991, the entrepreneur brought Bugatti back to life and created the EB 110 – at the time the fastest super sports car in the world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “Romano Artioli is a part of our brand’s history. It was thanks to his initiative and perseverance that Bugatti was revived,” explains Stephan Winkelmann, President of Bugatti. “Romano’s energy and enthusiasm, his irresistible passion for Bugatti, helped to transport the brand into the 21st century.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When in 1952, at the age of 20, Artioli heard the news that production at Bugatti had ceased (at least for the time being), he was shocked. A brand of such superior quality, sophisticated design, ideas and technical achievement had to one day be revived. At that moment he vowed: “If no one reacts to the situation at Bugatti, I will work as long as it takes to one day bring the brand back”. It would take 39 years for him to achieve his ambition. By the mid 1980s, the Italian had begun to negotiate the sale of the brand with the French government – discreetly and concealed from public view for two years. In 1987, he founded Bugatti Automobili S.p.A. and became its chairman. Pictures @remidargegenphotographies for @classicdriver ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For more details: https://newsroom.bugatti/ Article: 30 years EB 110: Romano Artioli – The man who revived Bugatti ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #RomanoArtioli #BugattiAutomobiliSpA #Campogalliano #EB110

Unique hyper sports cars demand an extraordinary backdrop. The former monastery, @abbaye_vaux_de_cernay, lies at the heart of the forest of Rambouillet around 50 kilometers south west of Paris. It is one of the world's most charming hotels – and thus the ideal place to highlight the @Bugatti Chiron Sport and Chiron Pur Sport to French customers. ⠀⠀⠀⠀⠀⠀⠀⠀ “We are delighted to share, with an authentic simplicity, this passion that keeps us together”, explains @EdouardSchumacher, CEO of Groupe Schumacher and LS Group. “La Maison @BUGATTI_Paris has the purpose to create special experiences, that bring people to live the French Art de vivre. The Chiron Sport and Pur Sport are extraordinary vehicles, with superlative performances, a real dream that links together all the automotive passions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Since its creation in 1947, the family Group has developed a representative network of roughly twenty automotive brands throughout France and has carried on the historical tradition and presence of sports cars brands in Paris metropolitan region.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a French luxury brand, Paris has always been a special place for Bugatti. Ettore Bugatti established the brand's first showroom here in Avenue Montaigne almost 100 years ago. Even though the founder chose Molsheim as the company headquarters and production site in 1909, he frequently visited Paris, the center of the intellectual avant-garde. He spent pivotal parts of his professional and personal life here. Today Bugatti lives on in the spirit of Ettore Bugatti at the recently inaugurated, new showroom in Neuilly-sur-Seine – situated only 500 meters from where Ettore Bugatti spent his last days in 1947. ⠀⠀⠀⠀⠀⠀⠀⠀ Pictures by @ccourjon @mk9productions ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For more details: https://newsroom.bugatti/ Article: Bugatti Paris test drives – out and about in Rambouillet and surrounds ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BUGATTI #BUGATTINews #BUGATTINewsroom #BUGATTIChiron #Chiron #ChironPurSport #PurSport #ChironSport #Paris #BUGATTIParis #GroupeSchumacher #LSGroup #France